How many times have you had a great month or even year, only to find that the calendar is woefully empty? In my coaching practices for speakers, this is one of the most common problems I see that speakers face: great results followed by several periods of no or low revenue. Worst of all, this is considered by many speakers to be the "norm" and simply accept the stresses of up and down cash flow. I don’t believe this has to be the case.

Why does this happen? In short, it can have a lot to do with us—specifically, complacency, consistency and a far too narrow view of our business activities. We need to look at the entire client lifecycle. In Creating a Nonstop Speaking Boom, Colleen will introduce the critical activities all speakers need to be practicing in the four critical stages of client engagement:

• Attraction – the activities speakers need to do to attract new prospects.
• Participation – effectively qualifying the buyer, getting them to buy and get on-boarded quickly
• Growth - how to enhance the value to your client.
• Leverage – how to have clients advocating on your behalf and becoming your secret sales force.

 When speakers concentrate on only one or two of these areas, their results become erratic. With the field-tested strategies in this session, CAPS members will learn how to systematically attract a regular flow of prospects and move them smoothly through the pipeline – and beyond, from a speaker who not only created these strategies but uses them daily to manage a 7 figure speaking practice.

Host - Dianne McCoy