Canada’s new Anti-Spam Law (CASL) took effect on July 1, 2014, and is described as the world’s toughest. Associations and businesses alike need to meet strict compliance requirements or face significant penalties that could devastate your organization. 

CASL requires organizations sending commercial electronic messages to members, clients and prospects to significantly alter their online marketing practices prior to its implementation date. This important session provides an overview of how CASL applies to you and the actions your organization needs to take now to meet compliance requirements.

Adrian Liu is a corporate commercial lawyer at Borden Ladner Gervais LLP, practising in the area of private mergers and acquisitions. She regularly advises businesses on marketing and advertising, e-commerce and consumer protection issues. She has closely followed the anti-spam legislation and has spoken to a variety of businesses and not-for-profit organizations about its impact on email marketing.